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I'M HERE TO HELP

After a few decades cranking out creative, I've become a bit of a jack of all trades. That's sometimes considered a negative term, but my ability to approach things from multiple angles and really understand how early decisions affect things downstream (and across media) is a true asset.

 

Whether that's as the leader of a team or as a hired gun doing things on my own, I can take your (sometimes minimal) inputs and create robust, thoughtful output. 

Seeing the big picture — most especially what the end-user ACTUALLY wants — is the key to successful creative, no matter its form.

Here a few of the areas in which I can help:

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Logos/Branding

From single logos to full identity systems, I work with you to bring your brand to life. Social graphics and other elements such as fonts and colors will all be included in the project. 

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Web/Mobile Apps

I'll help you with deep-dive discovery to nail down true user needs, then use those learnings to define appropriate features addressing those needs. Great UX and UI complete the project.

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Websites

I treat your site like an app. Discovery, feature definition, UX, and UI are all critical parts of a successful marcom site. Throw in a blog and you've got something special.

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Digital Advertising

Since back when Flash was a thing, I've been concepting, creating and publishing digital ads. I'll help you with ads for web channels, email inboxes and social media networks.

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Infographics/DataViz

I channeled my childhood love of Time Magazine and New York Times infographics into the ability to craft visual stories chock-full of info that are a pleasure to look at. 

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Presentations

The "boring beast of business" no more! I actually love turning dry scripts into presos that won't put your audience to sleep. They didn't ask for a snoozefest. Give'em something nice.

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Print

My first real job was laying out pages for newspapers. You learn a lot about design by making things look nice on the page. Book covers, magazine spreads, print ads—you name it, I'll do it.

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Merchandise

Design you can wear, use, share. There's magic there. Let's find the appropriate merch to place your your logo or brand message on—and let your users spread the word about you.

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#everythingelse

Got some new, ill-defined, untested thing you need help with? I'll help you navigate it, define it, decide if it's viable... and then work to get it done. I learn tech fast — there's always a way.

 

Jason Lara is a freelance creative professional with 25+ years of experience in creative strategy, art direction, and graphic design. Available for long- and short-term projects with a focus on website and application UX/UI, brand launch, high-end presentations, logo design, infographics and more.

©2026 Jason Lara and respective content owners. All rights reserved.

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